The project was commissioned by Scuderia Classiche, a luxury vintage car racing team based in Switzerland. Scuderia Classiche’s aim was to bring the internationally recognized 1000 Miglia race to Switzerland, this is the second edition held in May 2023. I had the opportunity to work more closely on the event, handling the visual communication aspect of all collateral events and event merchandise.
The 1000 Miglia is an annual classic car race that takes place in Italy. It was first held in 1927 and covers a distance of about 1,600 km (1,000 miles) through scenic routes in Italy. The race is open to classic and vintage cars produced before 1958, and attracts participants from all over the world. The 1000 Miglia is considered one of the most prestigious and historic car races in the world.
photos by Janey Mc Gill