The Project was commissioned by Massimo Polidoro, a writer, journalist and Secretary of CICAP, a pupil of James Randi, a permanent presence at Superquark, he is often the author and host of scientific divulgation programs Massimo Polidoro also works as a populariser and uses Youtube as his main channel for spreading scientific information.
Introducing the new online course platform by Massimo Polidoro, offering a diverse range of courses. Delve into the workings of the human mind, its capabilities, and limitations. Learn to develop a critical mindset, enhance persuasive public speaking skills, and uncover logical fallacies and pitfalls. Benefit from Polidoro’s vast experience as he shares valuable insights on the platform. With courses designed to captivate and engage, this platform provides an opportunity to acquire knowledge directly from an expert in the field.
The goal was to develop a graphics that could also work for different themes, the first theme requested with great insistence was “psychology of the unusual” this in fact had already been taught by Massimo at the Faculty of Psychology of the University of Milan-Bicocca.
Website Courses Platform
The choice was to rely on a service that already offered this opportunity to load and manage all the logistic part of the courses. I found a way to interface with this new language to develop both the presentation website of the platform and the individual courses, with material content. I also developed graphics for Audio-only Chapters, and various materials dedicated to the students.
In addition to the graphic elements of the course, I joined a copyrighter to develop the promotional campaigns of the courses with google ads on Facebook and Instagram.
These advertising campaigns were also landing pages that hosted free mini-courses to prove their validity, campaigns that worked very well to promote the course.