The Project was commissioned by Massimo Polidoro, a writer, journalist and Secretary of CICAP, a pupil of James Randi, a permanent presence at Superquark, he is often the author and host of scientific divulgation programs Massimo Polidoro also works as a populariser and uses Youtube as his main channel for spreading scientific information.
Based on the high demand of his Community to create a course for themes about the psychology of the unusual or about investigating mysteries, Massimo decided to entrust me with the graphic realisation of his online course platform, calling it Massimo Polidoro Studio, both to refer to the aspect of Studio to study and to the aspect that it is his Studio where he brings his themes.
The goal was to develop a graphics that could also work for different themes, the first theme requested with great insistence was “psychology of the unusual” this in fact had already been taught by Massimo at the Faculty of Psychology of the University of Milan-Bicocca. Subsequently, at the end of 2021, the course of “the art of Mentalism” was added, so I had to cover the graphics of a total of the 2 courses of about 340 video-lessons plus extra materials such as the diploma and the celebratory video.
Website Courses Platform
The choice was to rely on a service that already offered this opportunity to load and manage all the logistic part of the courses. I found a way to interface with this new language to develop both the presentation website of the platform and the individual courses, with material content. I also developed graphics for Audio-only Chapters, and various materials dedicated to the students.
In addition to the graphic elements of the course, I joined a copyrighter to develop the promotional campaigns of the courses with google ads on Facebook and Instagram.
These advertising campaigns were also landing pages that hosted free mini-courses to prove their validity, campaigns that worked very well to promote the course.
Ads Stories Instagram
Ads Post Instagram
L’arte del mentalismo
New year new course, in 2021 Massimo has decided to launch another new course, with the difference that this course will be supported by a Mentalism expert “Mariano Tomatis”.