The Project was commissioned by the company databrand for which I worked as Art Director which opened the office in Chiasso in 2020, Switzerland. The company is involved in developing brands based on market data, all for the ecommerce market.
The goal was to design a new brand dedicated to the eye supplements line. The product helps prevent eye diseases, such as retinal detachment, cataracts, macular degeneration and many other eye problems.
For this new brand, there was a need to stand out from the usual products on the market, which very often are made with heavy graphics and style, therefore with many graphic elements that weigh down and make the brand more dated. With this brand we wanted to reach a young audience, so I opted to use a minimal, very helvetic visual language, with a touch of turquoise color that allows you to make the product more recognisable and bring you into the mood of optics and cleanliness.