Design a new brand for a product aimed at coffee.


The project was commissioned by Rivo Cortonesi, an engineer who came up with the idea of creating this new type of capsule to be launched on the market, the objective was therefore to create a coordinated image, and then to take care of the whole graphic line of the product concerning, photographs, videos to promote it in Kickstarter.

The project is still in progress because the kickstarter campaign has not turned out with the expected success. The project is still in work in progress.

My Role
• User Research
• User Stories
• Wireframing
• Site Architecture
• User Flow
• Visual Design

The Project

I took care of following the project from everything concerning graphics and video and website. I had to do a lot of work. Here I show a small selection of the material made.